Digital Series – The Forgotten Workforce

Chapter 2: Thinking of Candidates as Customers

Digital Research Series Ch.2 Now Available

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82m Americans work in hourly paid jobs - this is the majority of the paid workforce in the United States. Yet, organizations that are dependent on hourly workers still struggle to hire the people they need to delight customers and propel the business forward.


We surveyed over 1,600 job seekers and talent acquisition professionals to learn more about the candidate experience for hourly employees and employers. Madeline Laurano, founder of Aptitude Research, took a comprehensive look at both the hourly worker’s satisfaction with the candidate experience and the strategies and solutions of the employers working so hard to engage applicants. 

In Chapter 2 of our digital series, "Thinking of Candidates as Customers," we look at how important it is to craft a candidate experience with as much thoughtfulness as you’ve invested in your customer experience. 

This report is a six-part digital series, based on studies conducted by Aptitude Research. A new chapter examining different topics facing hourly employers will be released each week. 

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